Battle Mode
So I know I haven’t exactly had time to write about actual brand insights, but I’ve been uploading logos like mad (up to 600+) and building some new stuff, the latest of which I just decided was ready to test.
brand tags battle mode is simple. Two brands go in, one brand comes out. The rules are really up to you. I tend to think about it as which is the stronger brand, but it’s pretty open to interpretation (though many have suggested I lock down the criteria a little better).
Anyway, give it a try and let me know what you think.
June 15th, 2008 at 11:12 am
I just got to the match-up between Wal-Mart and US Cellular and so of course, I choose US Cellular (one thing I would like to see is the results of the battles even if I skip. What was surprising was that Wal-Mart loses 40% of the time (i.e.,that it wins 60% of the time). Interesting!
I look forward to watching this portion of your site, just as I have watched Brand Tags.
Thanks!
June 16th, 2008 at 3:39 am
Certainly pretty interesting, and a good comparison to the Google Search battles of old…
The one thing I’m really interested in would be a Brand Tags widget which I could put on my blog to allow any visitor to tag it with whatever they liked… I’m sure it isn’t the most difficult thing in the world to programme, but I suspect a lot of people are as technically inept as I am!