The basic idea of this site is that a brand exists entirely in people's heads. If you're tired of reading this mumbo jumbo you can always just go tag brands.
Where I and some other very smart folks will be writing some thoughts and observations gathered on the site and other news will go. Unfortunately it looks a bit ugly right now, but this will have to do for the time being …
© Brand Tags: A collective experiment in brand perception. All tags are generated by people like you and do not reflect the opinions of the site owner or anyone else he knows. Have fun.
A NoahBrier.com project ... if you have a brand you want added, let me know.
Big thanks to Naked for being supportive. Check out the press page to see what others have said about brand tags.
June 30th, 2008 at 10:40 am
I’d like to know how brands are added to your site for tagging. I’d like to submit either http://www.hueapparel.com or http://www.hueapparel.com/graffitinew.html if possible.
September 11th, 2008 at 4:10 am
brand tags…
Meme Huffer has just been alerted to this rather brilliant website/experiment/dirt-cheap brand research tool….
September 14th, 2008 at 9:04 am
Noah, great idea providing valuable brand positioning feedback. While I know you don’t have infinite resources, this is a slick tool that would probably do well as a Facebook app. It will help you scale volume and, hopefully, even out the brand responses w/ more “man on the street” results as I suspect you’re getting a lot of industry-insider results at present. (It would also be interesting to see how brand perceptions vary by by outlet.)