The basic idea of this site is that a brand exists entirely in people's heads. If you're tired of reading this mumbo jumbo you can always just go tag brands.
I just added a leaderboard for battle mode and the first thing that pops out is that Lego is beating all the competition with a 39 for 44 record (88.64% winning percentage). I was pretty surprised about this until I gave it a bit more thought: A) is there a better known children’s brand on the planet? B) who doesn’t like legos? have you ever heard anyone say anything bad about them?
Amazing stuff.
© Brand Tags: A collective experiment in brand perception. All tags are generated by people like you and do not reflect the opinions of the site owner or anyone else he knows. Have fun.
A NoahBrier.com project ... if you have a brand you want added, let me know.
Big thanks to Naked for being supportive. Check out the press page to see what others have said about brand tags.
June 20th, 2008 at 9:19 am
You could add a C) Cybergeeks especially love Legos
As far as I know, Legos is the only brand ever to appear on the homepage of Google. And you can imagine how many brands would kill for that and must pitch Google all the time. Legos got it as a birthday gift from Lego-loving engineers.
http://farm3.static.flickr.com/2209/2226438892_6c83a9d432.jpg
October 7th, 2008 at 5:55 pm
I must say the leader board is a nice feature. Any brand with above 70% speaks volumes of the quality of its services or products, at the same time of the loyalty of its brand conscious consumers.
It’s like looking at the BMW logo for long lengths of time, you do begin to feel an aura of superior perfection attesting to the logo.