What Lance’s Personal Life Means for Livestrong
After reading this Time’s article about Lance Armstrong’s personal life effecting people’s perception of Livestrong, I decided to add the logo.
This was the line that got me: “Ask Larry Wallach what is the first thing that pops to mind when he hears Mr. Armstrong’s name, and Mr. Wallach, a salesman at Sid’s Bikes on West 19th Street in Manhattan, replies, ‘How he spent Father’s Day with his new girlfriend.’”
Further proof that a brand is not what a company says it is, but rather what people perceive it to be.
