The basic idea of this site is that a brand exists entirely in people's heads. If you're tired of reading this mumbo jumbo you can always just go tag brands.
This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.
© Brand Tags: A collective experiment in brand perception. All tags are generated by people like you and do not reflect the opinions of the site owner or anyone else he knows. Have fun.
A NoahBrier.com project ... if you have a brand you want added, let me know.
Big thanks to Naked for being supportive. Check out the press page to see what others have said about brand tags.