The perception index
Browse brands
Every published profile separates model snapshots, current human responses and recovered archive evidence.
BMW
Automotive
Performance prestige with a reputation problem in the driver’s seat.
Apple
Technology
Polish, status and a walled garden people willingly stay inside.
Technology
Indispensable utility shadowed by unease about how much it knows.
Nike
Apparel
Sells performance. “Sweatshop” and “child labor” are both on the 2009 list.
McDonald’s
Food
The fastest food in the world, and the first word people reach for is about their bodies.
Walmart
Retail
Everyday low prices, and a permanent argument about who pays for them.
Starbucks
Food
Sells refreshment. One model answered “overpriced” 47 times out of 50.
MTV
Media
The channel that invented music television, judged on having stopped.
Volvo
Automotive
Safety so completely owned that it became the whole personality.
Technology
The service everyone called pointless, then could not do without.
Nintendo
Technology
A hardware company whose most famous product is a character.
Comcast
Telecom
Infrastructure nobody chooses, described by people who had no alternative.
Bud Light
Restored
Its own site says responsible. Both models led with the controversy.
Budweiser
Restored
Sells patriotism. One model answered with the horses 15 times.
Guinness
Restored
Sells heritage. One model answered “stout” 50 times out of 50.
Internet Explorer
Restored
One model answered “slow” 50 times out of 50. It was retired in 2022.
Playboy
Restored
Sells “lifestyle”. Everyone else answered with the rabbit.
American Apparel
Restored
Sold basics. Both models answered about the advertising instead.
Continental Airlines
Restored
One model answered “United” 38 times. That is the airline that absorbed it.
Firefox
Restored
Spends its homepage on privacy. Both models just call it a browser.
GE
Restored
Spent a century inventing the future. Still the lightbulb people.
Harley-Davidson
Restored
Sells freedom. One model answered “loud” 47 times out of 50.
Heineken
Restored
Sells heritage. A model answered with the colour of the bottle.
Hilton
Restored
In 2009 the first word people typed was Paris, not the hotel.
H & M
Restored
Says fashionable. One model answered “cheap” 45 times out of 50.
London 2012
Restored
One model answered “ugly” 49 times out of 50. It was the logo.
NPR
Restored
Sells trust. The 2009 crowd said “liberal” and “boring”.
Pepsi
Restored
A model answered “second” four times. In 2009 the top word was Coke.
Saab
Restored
Sells trust. Both models answered “quirky”, one of them 49 times.
Windows
Restored
Sells productivity. A model answered “updates” 21 times.
Wordpress
Restored
Runs a large share of the web, and both models still answer “blogging”.
Absolut
Restored
Both models answered “vodka” 50 times out of 50. In 2009 people mentioned the ads.
Adidas
Restored
Sells style. A model answered with the three stripes, 42 times.
AOL
Restored
A model answered “dial-up” 33 times. The service ended in 2024.
Banana Republic
Restored
Its site says adventure, 25 times out of 25. Both models said preppy.
Band-Aid
Restored
So common that one model called it generic. In 2009 the first word was “ouch”.
BlackBerry
Restored
Sells security. One model answered “obsolete” 47 times out of 50.
Burts Bees
Restored
The site says natural, a model said natural 50 times, and so did the 2009 crowd.
Coca-Cola
Restored
Sells excitement. Everyone else said classic.
Converse
Restored
Nobody uses the company name. A model answered “Chucks” 37 times.
Dell
Restored
Sells value. In 2009 the fourth word people typed was “dude”.
Disney
Restored
Everyone here says magic. One model said “monopoly” once.
Dyson
Restored
Sells innovation. One model spent 49 of its 50 answers on the price.
eBay
Restored
Calls itself a marketplace. Everyone else still says auction.
ESPN
Restored
Everyone agrees it is sports. In 2009 the second word was “boring”.
Evian
Restored
In 2009 people noticed the name spelled backwards. A model answered about the price 50 times.
Exxon
Restored
Sells trust. Both a model and the 2009 crowd got to “Valdez”.
Restored
Sells connection. One model answered “data” 30 times.
Flickr
Restored
Sells community. A model reached “nostalgia” before it reached “photography”.
Gap
Restored
Sells style. One model answered “basic” 41 times out of 50.
Holiday Inn
Restored
The one thing it promises is reliability, and that is exactly what it gets back.
IBM
Restored
A model answered “legacy” 21 times. In 2009 the second word was “old”.
Ikea
Restored
Sells innovation. Both models answered about the flat box.
Intel
Restored
In 2009 the first word people typed was “inside”. That campaign started in 1991.
Johnson & Johnson
Restored
Sells trust. A model answered “talc” three times.
Lacoste
Restored
Sells value. Both models answered “preppy” 49 times each.
LG
Restored
Sells value. One model answered “appliances” 45 times.
Mercedes
Restored
Both models answered “luxury” 50 times out of 50. Nothing disagrees anywhere.
MySpace
Restored
Its own site still says community. A model answered “dead” 11 times.
NASA
Restored
The agency, both models and the crowd all answered with the same thing.
NBA
Restored
Its site sells coverage. A model answered “superstars”. In 2009 people said Jordan.
Neutrogena
Restored
Everything here agrees, which is rare. In 2009 the first word was “clean”.
North Face
Restored
Sells adventure. A model answered “jackets”. In 2009 the first word was “cold”.
Playstation
Restored
Sells immersion. Everyone else just said gaming.
Samsung
Restored
In 2009 the third word people typed was “cheap”. A model now answers “Galaxy” 49 times.
Samuel Adams
Restored
Sells craftsmanship. A model answered “Boston” 22 times.
Second Life
Restored
Sells imagination. The 2009 crowd opened with “lame”.
Skype
Restored
One model answered “outdated” 45 times. Microsoft closed it in 2025.
Splenda
Restored
Sells health. Both models answered “artificial” more than forty times each.
Subway
Restored
Sells value. One model answered “footlong” 47 times out of 50.
Target
Restored
Spends its homepage on discounts and gets called trendy anyway.
Toyota
Restored
A model answered “reliable” 50 times out of 50, and so did the 2009 crowd.
Whole Foods
Restored
In 2009 someone typed “whole paycheck”. A model now answers “overpriced” 36 times.
Wikipedia
Restored
The site, both models and the crowd all answered with knowledge.
Xbox
Restored
One model split evenly between the console and one of its games. 24 each.
YouTube
Restored
Sells entertainment. A model answered “ads” eight times.
ABC
Restored
A model called it generic 19 times. In 2009 the second word was “Lost”.
AIM
Restored
A model answered “toothpaste” 35 times. AOL switched the messenger off in 2017.
Allstate
Restored
Sells protection. A model answered “mayhem” 32 times — the name of its own advert.
American Airlines
Restored
Its homepage sells affordable. One model spent 47 of 50 answers on delays.
American Express
Restored
Both models answered premium and prestige. The 2009 crowd got to “debt”.
American Idol
Restored
Sells aspiration. A model answered “karaoke” 30 times.
Aston Martin
Restored
A model answered “Bond” 50 times out of 50. So did the 2009 crowd, first word.
Audi
Restored
Sells innovation. Both models said luxury; in 2009 someone answered the rings.
Bacardi
Restored
Sells celebration. Both a model and the 2009 crowd noticed the bat.
Bank of America
Restored
Sells convenience. A model answered “fees” 29 times; in 2009 people said “evil”.
BBC
Restored
Everything here agrees, including the 2009 crowd, which answered “quality”.
Best Buy
Restored
Sells value. In 2009 somebody typed “worst buy”.
Bic
Restored
Sells joy. A model answered “disposable” 30 times.
Bloomingdales
Restored
Says luxury. A model says expensive, and so did the first word typed in 2009.
BlueCross BlueShield
Restored
Sells affordability. A model answered “bureaucracy” 10 times.
Bluetooth
Restored
Its site says reliable. A model said unreliable; in 2009 people said “annoying”.
Boing Boing
Restored
Everything here answered “quirky”, its own site included.
BP
Restored
Sells reliability. One model answered “spill” 46 times out of 50.
Bravo
Restored
Sells entertainment. Both models answered with the genre instead.
Burger King
Restored
Its homepage reads like a compliance page. A model said “Whopper” 50 times out of 50.
Burton
Restored
Its homepage sells convenience. Everyone else said snowboarding.
Cadillac
Restored
Everything answered luxury. In 2009 the third word was “old”.
Calvin Klein
Restored
Its homepage is running a sale. A model answered “underwear” 50 times out of 50.
Capital One
Restored
A model answered “wallet” 48 times. The slogan is a question about one.
Casio
Restored
Sells toughness. A model answered “calculator” 46 times.
Chase
Restored
Sells rewards. Everyone else just said bank.
Cheetos
Restored
Sells fun. A model answered “dust” 13 times.
Chevron
Restored
Sells innovation. One model answered “oil” 50 times out of 50.
Clorox
Restored
Says clean, both models say bleach, and in 2009 people said “poison”.
CNN
Restored
Sells trust. A model answered “biased”; the 2009 crowd got there faster.
Corona
Restored
Sells premium. A model answered with the beach and the lime, and so did 2009.
Crest
Restored
One model split evenly between the product and what it does. 23 each.
Delta
Restored
Sells premium. The last word on the 2009 list is “bankrupt”.
Diesel
Restored
Its own site answered “global” 21 times. Both models talked about the clothes.
Digg
Restored
Both models answered with the site that replaced it.
Discovery Channel
Restored
A model answered “sharks” 15 times. In 2009 the first word was “interesting”.
Dodge
Restored
One model answered “muscle” 50 times out of 50.
Doritos
Restored
Sells variety. A model answered “dust” 31 times.
EA Sports
Restored
Sells immersion. One model spent all 50 answers on greed and microtransactions.
FedEx
Restored
Its site and a model both said reliable. Someone spotted the arrow in 2009 too.
Ferrari
Restored
Sells heritage. A model answered with the speed and the colour, and so did 2009.
Ford
Restored
A car company currently advertising loans.
Fox News
Restored
Sells trust. One model answered “conservative” 49 times out of 50.
Gant
Restored
Its homepage is a sale. Both models answered “preppy” 50 times each.
Gatorade
Restored
Everything agrees on hydration. In 2009 people also typed “sugar”.
Gawker
Restored
Both models answered “snark”. It lost a lawsuit and closed in 2016.
Geek Squad
Restored
Sells convenience. A model said “overpriced” 42 times; in 2009 people said “ripoff”.
Geico
Restored
A model answered “gecko” 49 times. So did the 2009 crowd, first word.
Home Depot
Restored
Sells value. A model answered with the colour, 36 times.
HP
Restored
Sells innovation. Both models answered “printers”, one of them 49 times.
Jaguar
Restored
One model said luxury 50 times. The other said luxury, then “unreliable” ten times.
Jamba Juice
Restored
Its homepage sells the season. Everyone else said smoothie.
JetBlue
Restored
A model answered “legroom”, then “delays” 18 times.
Jim Beam
Restored
Sells craftsmanship. Both models named the drink, one of them 50 times.
Johnnie Walker
Restored
Sells prestige. Everyone else named the drink.
Jordan
Restored
A model answered “sneakers” 50 times out of 50. It is named after a person.
Kmart
Restored
Its homepage talks about its privacy policy. A model answered “bankrupt” 38 times.
Kodak
Restored
A model answered “nostalgia” 50 times out of 50. In 2009 someone already said “dead”.
Lenovo
Restored
In 2009 the first word people typed was IBM. Lenovo bought that line in 2005.
Levis
Restored
Its homepage says trendy. Everyone else said jeans.
Linux
Restored
Its site sells professional. Both models answered about the people who use it.
Los Angeles Times
Restored
A model answered “journalism” 47 times. In 2009 the third word was “old”.
Marriott
Restored
A model answered “Bonvoy” eight times — the name of its own loyalty scheme.
Mastercard
Restored
A slogan from 1997 is still the first word out of a model, 41 times.
Medieval Times
Restored
A model split three ways between spectacle, cheesy and touristy. Almost evenly.
Miller Lite
Restored
Sells authenticity. A model answered “watery” 34 times; in 2009 people were blunter.
M&Ms
Restored
Its homepage sells personalisation. Everyone else said chocolate.
Motorola
Restored
A model answered “Razr” 49 times. That phone came out in 2004.
MSN
Restored
Sells information. A model answered “outdated” 38 times.
Nautica
Restored
Both models answered “preppy”. One of them added “dad” four times.
NBC
Restored
Both models answered with the bird, and so did the 2009 crowd, first word.
Netflix
Restored
One model said “binge” 50 times out of 50. In 2009 people said “mail”.
New Balance
Restored
One model answered “dad” 50 times out of 50.
New Yorker
Restored
Sells sophistication. A model answered “pretentious”; in 2009 people said “snooty”.
New York Times
Restored
Both models answered journalism. In 2009 the third word was “liberal”.
Nissan
Restored
Its site said innovative 25 times out of 25. A model answered “average”.
Oprah
Restored
Both models answered empowerment and influence. The 2009 list opens with “fat”.
Oracle
Restored
A model answered “litigious” once. In 2009 somebody typed “Larry”.
Pabst
Restored
A model answered “hipster” 50 times out of 50. The 2009 list has hipster and redneck.
Palm
Restored
Both models answered about it in the past tense. HP shut it down in 2011.
Patagonia
Restored
Sells responsibility, and one model agreed 14 times. That is rare here.
PBS
Restored
Both models answered “educational” 50 times each. In 2009 the second word was “boring”.
Pfizer
Restored
One model split evenly between the industry and one product. 25 each.
Philips
Restored
In 2009 the second word people typed was “screwdriver”.
Pirelli
Restored
One model answered “tires” 50 times. In 2009 the fourth word was “calendar”.
Pizza Hut
Restored
Its site said value 25 times out of 25. A model answered “greasy” 48 times.
Poland Spring
Restored
Sells authenticity. Both models answered “plastic”.
Porsche
Restored
Sells prestige. The 2009 crowd led with “fast”, and so did a model.
Progressive
Restored
One model answered “Flo” 50 times out of 50. She is a character in its adverts.
Puma
Restored
Sells reliability. Everyone else answered with the product.
Red Bull
Restored
Everything here says energy. In 2009 the fourth word was “vodka”.
Red Lobster
Restored
One model answered “biscuits” 50 times out of 50. They come free with the meal.
Rolex
Restored
Everything answered luxury. In 2009 the crowd also typed “fake”.
Safeway
Restored
The rare page where nothing disagrees with anything.
SAP
Restored
Its own site said “autonomous” 23 times. A model answered “complex” 45 times.
SAS
Restored
Both models read it as software. The 2009 crowd read it as the airline.
Sears
Restored
Its own site produced “untrustworthy” once. A model answered “bankrupt” 35 times.
Segway
Restored
Sells innovation, 24 times out of 25. A model answered “dorky” 31 times.
Sephora
Restored
One model answered “makeup” 50 times out of 50.
Sharper Image
Restored
The 2009 list opens with “bankrupt”. It filed that year.
Shell
Restored
One model answered “oil” 50 times out of 50. In 2009 the fourth word was “evil”.
Skyy Vodka
Restored
Sells premium. Both models answered with the colour of the bottle.
Snickers
Restored
Its slogan is about hunger, and a model spent 46 of its 50 answers on it.
Sony
Restored
Both models answered with one of its products. In 2009 that product was the Walkman.
Sony Ericsson
Restored
A model answered “Walkman” 38 times. The joint venture ended in 2012.
Southwest Airlines
Restored
Says affordable. A model answered “cheap” 45 times, and so did 2009, first word.
Sprite
Restored
Everything here agrees, and it has agreed since 2009.
Staples
Restored
Sells convenience. A model answered “boring” 16 times, and so did the 2009 crowd.
TechCrunch
Restored
Both models answered “startups”, one of them 50 times out of 50.
Ticketmaster
Restored
Sells convenience. A model said “monopoly” 48 times; the 2009 list opens with “ripoff”.
T-Mobile
Restored
Both models answered with a colour, 50 times each. It has gone to court over that colour.
Tommy Hilfiger
Restored
Both models answered “preppy” 50 times each. Its homepage is a sale.
Umbro
Restored
One model said football 50 times, the other said soccer. Same sport, two markets.
United States Postal Service
Restored
A model answered “slow” 45 times. The 2009 list opens with the same word.
USA Today
Restored
A model answered “hotel” 23 times. In 2009 people said that too, and “McPaper”.
Verizon
Restored
Sells loyalty. A model answered “expensive” 48 times out of 50.
VH1
Restored
A model answered “nostalgia” 50 times out of 50. Its website is now a Facebook page.
Virgin
Restored
A model answered with the founder’s surname 44 times.
Virgin Atlantic
Restored
A model answered with the founder 48 times, and so did the 2009 crowd, first word.
Visa
Restored
Its site said trust 24 times out of 25. A model answered “credit” 50 times.
Volkswagen
Restored
Sells adventure. Both models still answer about the emissions scandal.
Wachovia
Restored
Both models answered “defunct”. Wells Fargo bought it in 2008.
Wii
Restored
A model answered “motion” 45 times. Nintendo stopped making it in 2013.
3M
Restored
Says innovation, and a model agreed 47 times. The other answered “tape” 50 times.
AAA
Restored
One model answered “towing” 50 times out of 50.
Acer
Restored
Says innovative 23 times. A model answered “cheap” 42 times, and so did 2009.
Acura
Restored
A model answered “Honda” 33 times, and so did the 2009 crowd, second word.
Alli
Restored
Its site says effective. A model spent all 50 answers on the side effects, as did 2009.
Alltel Wireless
Restored
A model answered “defunct” 45 times. Verizon bought most of it in 2009.
Amazon
Restored
The everything store. In 2009 the first word people typed was books.
AMD
Restored
In 2009 people typed “Intel” and “second”. A model now answers with its own chip, 47 times.
Amnesty International
Restored
Everything here agrees, and the 2009 crowd was kind about it.
Amtrak
Restored
Its homepage sells the loyalty scheme. A model spent 48 answers on lateness.
Applebees
Restored
Its site said value 25 times out of 25. Both models answered “mediocre”.
Arm & Hammer
Restored
Its homepage says empowering. Everyone else said baking soda.
Asics
Restored
One model answered “running” 50 times out of 50.
Avis
Restored
A model answered “second” and “harder”. Its 1962 slogan was about being second.
Avon
Restored
Its homepage is about account security. In 2009 people typed “calling”.
Axe
Restored
Sells confidence. Both models answered with an age group.
Bang & Olufsen
Restored
Says premium. One model said luxury 49 times, the other said expensive 48.
Barbie
Restored
One model split evenly between the colour and the material. 25 each.
Barclays
Restored
Sells sustainability. Everyone else just said bank.
Bath & Body Works
Restored
A model answered “overwhelming” 13 times. In 2009 the second word was “smelly”.
Becks
Restored
Its site said authentic 25 times out of 25. Everyone else answered with the country.
Beijing 2008
Restored
Both models answered “spectacle”. The 2009 crowd typed Tibet, human rights and pollution.
Belkin
Restored
Sells innovation. One model answered “cables” 49 times out of 50.
Benihana
Restored
One model answered “hibachi” 50 times out of 50. In 2009 people said “knives”.
Bentley
Restored
Everything answered luxury, one model 50 times out of 50.
Bertolli
Restored
Sells tradition. Everyone else answered with the product in the bottle.
Best Western
Restored
Sells value. One model answered “motel” 41 times; the 2009 crowd said “dirty”.
Bose
Restored
The only word Bose uses about itself is the price bracket.
Brawny
Restored
One model answered “lumberjack” 50 times out of 50. He is printed on the packet.
Breakstones
Restored
Sells convenience. Everyone else answered with what is in the tub.
British Airways
Restored
Sells value. A model answered with the airport instead.
Brooks
Restored
One model answered “running” 50 times out of 50. In 2009 someone typed “brothers”.
Budget
Restored
The 2009 crowd opened with “cheap”. So did a model.
Bumble Bee
Restored
One model answered “tuna” 50 times. In 2009 somebody typed “dolphins”.
Cadbury
Restored
Sells joy. Both models answered chocolate, one of them 50 times out of 50.
Campari
Restored
Its homepage is an age gate. One model answered “bitter” 50 times.
Cannondale
Restored
Sells performance. Everyone else answered with the bicycle.
Canon
Restored
Sells innovation. Both models said camera; in 2009 the second word was “printer”.
CareerBuilder
Restored
Its homepage says fast. Both models said “outdated”; in 2009 people said “useless”.
Cathay Pacific
Restored
Sells rewards. Both models answered with the class of seat and the route.
Champion
Restored
A model answered “hoodie” 44 times. In 2009 the third word was “cheap”.
Charles Schwab
Restored
Everything here agrees. In 2009 the second word people typed was “Chuck”.
Chevrolet
Restored
Sells reliability. A model said “trucks” 45 times; the 2009 crowd got to “crap” fourth.
Chick Fil A
Restored
Sells convenience. Both models answered about its politics before its food.
Chipotle
Restored
One model answered “burrito” 50 times. In 2009 people remembered who owned it.
Circuit City
Restored
A model answered “bankrupt” 50 times out of 50. So did the 2009 crowd, third word.
Citibank
Restored
Sells rewards. Both models answered “corporate”.
Cnet
Restored
Everything here agrees, which is unusual for a site built on opinions.
Coach
Restored
Says premium. A model says luxury. In 2009 people said “overpriced”.
Coffee Bean & Tea Leaf
Restored
In 2009 the second word people typed was Starbucks.
Coffee-Mate
Restored
Sells trust. Both models answered “creamer”; in 2009 people said “fake”.
Cold Stone Creamery
Restored
A model answered “singing” 12 times. The staff sing when you tip.
Corvette
Restored
A model answered “boomer” 15 times. The 2009 crowd just said “fast”.
Covergirl
Restored
A model answered “breezy” 17 times, from a slogan it dropped years ago.
Cox Communications
Restored
Sells reliability. Both models answered “monopoly”.
Craftsman
Restored
Both models still answer “Sears”. Sears sold the brand in 2017.
Crayola
Restored
A model answered “childhood” 42 times, and so did the 2009 crowd, fifth word.
Creative
Restored
A model and the 2009 crowd both answered with a product from the 1990s.
Cuervo
Restored
One model answered “tequila” 50 times. The other answered “hangover” 36 times.
Dairy Queen
Restored
Both models answered with one product, one of them 50 times out of 50.
Dave and Busters
Restored
Both models answered “arcade” 49 times each.
DHL
Restored
Sells reliability, and for once nothing anywhere disagrees with it.
Diet Coke
Restored
A model answered with the sweetener 45 times. In 2009 people said “cancer”.
DirecTV
Restored
One model answered “satellite” 50 times. The other answered “outdated”.
Discover Card
Restored
Both models answered “cashback”, one 50 times out of 50. In 2009 people typed “Sears”.
Dish Network
Restored
Sells value. One model split between the technology and the word “outdated”.
DivX
Restored
Says pioneering, 24 times out of 25. One model answered “piracy” 49 times.
DLP
Restored
In 2009 the first word people typed was “calculator”. It is a projection chip.
Dolby
Restored
Its site and a model both answered “immersive”. That agreement is rare here.
Dominos Pizza
Restored
Its homepage says global. Both models said delivery; in 2009 people said “cardboard”.
Dove
Restored
Sells community. Both models just said soap.
Dr Pepper
Restored
A soft drink whose homepage this week is about the flag.
Duck Brand
Restored
One model answered “tape” 50 times out of 50. In 2009 somebody typed “quack”.
Dunkin Donuts
Restored
Both models answered coffee, not donuts. In 2009 the fifth word was “cops”.
Duracell
Restored
In 2009 people typed “bunny”. That rabbit belongs to Energizer.
Easy Mac
Restored
A model split evenly between “dorm” and “college”. 20 each.
Economist
Restored
Its site says authoritative and a model agreed. The other answered “elitist”.
eLUXURY
Restored
A model answered “defunct” 39 times. In 2009 people already typed “unknown”.
Energizer
Restored
One model answered “bunny” 50 times. In 2009 people typed bunny and Duracell.
EPSON
Restored
Everything answered printers. In 2009 the second word was “ink”.
ETrade
Restored
One model answered “baby” 50 times out of 50. The 2009 crowd typed it too.
FedEx Kinkos
Restored
The name stopped existing in 2008. A model still answers with what it used to do.
Fender
Restored
Both models answered guitar. In 2009 somebody typed “bender”.
FIAT
Restored
Sells joy. A model answered “unreliable” 35 times; in 2009 people said “fix”.
Fidelity
Restored
Its homepage reads like a compliance page. Both models answered about retirement money.
Fiji Water
Restored
Says premium and a model agreed. The other said “overpriced” 40 times, as did 2009.
Financial Times
Restored
Both models answered with the colour of the paper. So did 2009, second word.
Floridas Natural
Restored
One model answered “juice” 50 times out of 50.
Fossil
Restored
Both models answered watches. In 2009 someone typed “fuel”, which is what the word means.
Four Seasons
Restored
Everything answered luxury, both models 50 times out of 50. Nothing disagrees.
Fritos
Restored
Everything after its own site answered with the salt and the corn.
Fruit of the Loom
Restored
Its site said comfort 25 times out of 25. Both models said underwear, 50 each.
Gibson
Restored
Its homepage is nearly empty. Everyone else answered guitar.
GM
Restored
A model answered “Detroit” 38 times and “bailout” five. The 2009 crowd said “crap”.
GMC
Restored
Sells professional. In 2009 people typed “gas guzzler”.
Goodyear
Restored
One model split evenly between the tires and the blimp. 25 each.
Goya
Restored
One model answered “beans” 50 times. In 2009 somebody typed “painter”.
Green Giant
Restored
Sells convenience. In 2009 somebody typed “hulk”.
Greenpeace
Restored
Everyone agrees on this one. In 2009 the word people reached for was “hippies”.