brandtags

The perception index

Browse brands

Every published profile separates model snapshots, current human responses and recovered archive evidence.

298 profilesQuality gate

BMW

Automotive

Live

Performance prestige with a reputation problem in the driver’s seat.

ChatGPTluxury
Geminiluxury
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Apple

Technology

Live

Polish, status and a walled garden people willingly stay inside.

ChatGPTinnovation
Geminiexpensive
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Google

Technology

Live

Indispensable utility shadowed by unease about how much it knows.

ChatGPTSearch engine
GeminiSearch
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Nike

Apparel

Live

Sells performance. “Sweatshop” and “child labor” are both on the 2009 list.

ChatGPTathletic
Geminisneakers
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McDonald’s

Food

Live

The fastest food in the world, and the first word people reach for is about their bodies.

ChatGPTfastfood
Geminifast
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Walmart

Retail

Live

Everyday low prices, and a permanent argument about who pays for them.

ChatGPTaffordable
Geminicheap
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Starbucks

Food

Live

Sells refreshment. One model answered “overpriced” 47 times out of 50.

ChatGPTcoffee
Geminioverpriced
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MTV

Media

Live

The channel that invented music television, judged on having stopped.

ChatGPTnostalgia
Geminireality
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Volvo

Automotive

Live

Safety so completely owned that it became the whole personality.

ChatGPTsafety
Geminisafety
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Twitter

Technology

Live

The service everyone called pointless, then could not do without.

ChatGPToutdated
Geminitoxic
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Nintendo

Technology

Live

A hardware company whose most famous product is a character.

ChatGPTplayful
Gemininostalgia
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Comcast

Telecom

Live

Infrastructure nobody chooses, described by people who had no alternative.

ChatGPTmonopoly
Geminimonopoly
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Bud Light

Restored

Live

Its own site says responsible. Both models led with the controversy.

ChatGPTcontroversial
Geminiwatery
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Budweiser

Restored

Live

Sells patriotism. One model answered with the horses 15 times.

ChatGPTbeer
Geminibeer
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Guinness

Restored

Live

Sells heritage. One model answered “stout” 50 times out of 50.

ChatGPTstout
Geministout
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Internet Explorer

Restored

Live

One model answered “slow” 50 times out of 50. It was retired in 2022.

ChatGPToutdated
Geminislow
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Playboy

Restored

Live

Sells “lifestyle”. Everyone else answered with the rabbit.

ChatGPTprovocative
Geminibunny
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American Apparel

Restored

Live

Sold basics. Both models answered about the advertising instead.

ChatGPTcontroversial
Geminisleazy
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Continental Airlines

Restored

Live

One model answered “United” 38 times. That is the airline that absorbed it.

ChatGPTtravel
Geminiunited
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Firefox

Restored

Live

Spends its homepage on privacy. Both models just call it a browser.

ChatGPTbrowser
Geminibrowser
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GE

Restored

Live

Spent a century inventing the future. Still the lightbulb people.

ChatGPTindustrial
Geminiappliances
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Harley-Davidson

Restored

Live

Sells freedom. One model answered “loud” 47 times out of 50.

ChatGPTrebellion
Geminiloud
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Heineken

Restored

Live

Sells heritage. A model answered with the colour of the bottle.

ChatGPTbeer
Geminigreen
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Hilton

Restored

Live

In 2009 the first word people typed was Paris, not the hotel.

ChatGPThospitality
Geminihotel
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H & M

Restored

Live

Says fashionable. One model answered “cheap” 45 times out of 50.

ChatGPTfastfashion
Geminicheap
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London 2012

Restored

Live

One model answered “ugly” 49 times out of 50. It was the logo.

ChatGPTcontroversial
Geminiugly
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NPR

Restored

Live

Sells trust. The 2009 crowd said “liberal” and “boring”.

ChatGPTnews
Geminiinformative
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Pepsi

Restored

Live

A model answered “second” four times. In 2009 the top word was Coke.

ChatGPTcola
Geminicola
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Saab

Restored

Live

Sells trust. Both models answered “quirky”, one of them 49 times.

ChatGPTquirky
Geminiquirky
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Windows

Restored

Live

Sells productivity. A model answered “updates” 21 times.

ChatGPTmicrosoft
Geminiupdates
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Wordpress

Restored

Live

Runs a large share of the web, and both models still answer “blogging”.

ChatGPTblogging
Geminiblogs
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Absolut

Restored

Live

Both models answered “vodka” 50 times out of 50. In 2009 people mentioned the ads.

ChatGPTvodka
Geminivodka
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Adidas

Restored

Live

Sells style. A model answered with the three stripes, 42 times.

ChatGPTsporty
Geministripes
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AOL

Restored

Live

A model answered “dial-up” 33 times. The service ended in 2024.

ChatGPTnostalgia
Geminidialup
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Banana Republic

Restored

Live

Its site says adventure, 25 times out of 25. Both models said preppy.

ChatGPTpreppy
Geminipreppy
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Band-Aid

Restored

Live

So common that one model called it generic. In 2009 the first word was “ouch”.

ChatGPTreliable
Geminigeneric
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BlackBerry

Restored

Live

Sells security. One model answered “obsolete” 47 times out of 50.

ChatGPTnostalgia
Geminiobsolete
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Burts Bees

Restored

Live

The site says natural, a model said natural 50 times, and so did the 2009 crowd.

ChatGPTnatural
Gemininatural
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Coca-Cola

Restored

Live

Sells excitement. Everyone else said classic.

ChatGPTiconic
Geminiclassic
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Converse

Restored

Live

Nobody uses the company name. A model answered “Chucks” 37 times.

ChatGPTsneakers
Geminichucks
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Dell

Restored

Live

Sells value. In 2009 the fourth word people typed was “dude”.

ChatGPTcomputers
Geminicorporate
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Disney

Restored

Live

Everyone here says magic. One model said “monopoly” once.

ChatGPTmagic
Geminimagic
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Dyson

Restored

Live

Sells innovation. One model spent 49 of its 50 answers on the price.

ChatGPTinnovation
Geminiexpensive
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eBay

Restored

Live

Calls itself a marketplace. Everyone else still says auction.

ChatGPTauctions
Geminiauction
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ESPN

Restored

Live

Everyone agrees it is sports. In 2009 the second word was “boring”.

ChatGPTsports
Geminisports
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Evian

Restored

Live

In 2009 people noticed the name spelled backwards. A model answered about the price 50 times.

ChatGPTpremium
Geminiexpensive
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Exxon

Restored

Live

Sells trust. Both a model and the 2009 crowd got to “Valdez”.

ChatGPToil
Geminioil
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Facebook

Restored

Live

Sells connection. One model answered “data” 30 times.

ChatGPTsocial
Geminidata
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Flickr

Restored

Live

Sells community. A model reached “nostalgia” before it reached “photography”.

ChatGPTnostalgia
Geminiphotography
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Gap

Restored

Live

Sells style. One model answered “basic” 41 times out of 50.

ChatGPTcasual
Geminibasic
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Holiday Inn

Restored

Live

The one thing it promises is reliability, and that is exactly what it gets back.

ChatGPTreliable
Geminibasic
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IBM

Restored

Live

A model answered “legacy” 21 times. In 2009 the second word was “old”.

ChatGPTenterprise
Geminilegacy
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Ikea

Restored

Live

Sells innovation. Both models answered about the flat box.

ChatGPTaffordable
Geminiflatpack
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Intel

Restored

Live

In 2009 the first word people typed was “inside”. That campaign started in 1991.

ChatGPTprocessors
Geminiprocessors
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Johnson & Johnson

Restored

Live

Sells trust. A model answered “talc” three times.

ChatGPTtrustworthy
Geminibaby
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Lacoste

Restored

Live

Sells value. Both models answered “preppy” 49 times each.

ChatGPTpreppy
Geminipreppy
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LG

Restored

Live

Sells value. One model answered “appliances” 45 times.

ChatGPTelectronics
Geminiappliances
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Mercedes

Restored

Live

Both models answered “luxury” 50 times out of 50. Nothing disagrees anywhere.

ChatGPTluxury
Geminiluxury
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MySpace

Restored

Live

Its own site still says community. A model answered “dead” 11 times.

ChatGPTnostalgia
Geminiobsolete
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NASA

Restored

Live

The agency, both models and the crowd all answered with the same thing.

ChatGPTexploration
Geminispace
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NBA

Restored

Live

Its site sells coverage. A model answered “superstars”. In 2009 people said Jordan.

ChatGPTbasketball
Geminisuperstars
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Neutrogena

Restored

Live

Everything here agrees, which is rare. In 2009 the first word was “clean”.

ChatGPTskincare
Geminiskincare
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North Face

Restored

Live

Sells adventure. A model answered “jackets”. In 2009 the first word was “cold”.

ChatGPTadventure
Geminijackets
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Playstation

Restored

Live

Sells immersion. Everyone else just said gaming.

ChatGPTgaming
Geminigaming
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Samsung

Restored

Live

In 2009 the third word people typed was “cheap”. A model now answers “Galaxy” 49 times.

ChatGPTinnovation
Geminigalaxy
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Samuel Adams

Restored

Live

Sells craftsmanship. A model answered “Boston” 22 times.

ChatGPTcraft
Geminibeer
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Second Life

Restored

Live

Sells imagination. The 2009 crowd opened with “lame”.

ChatGPTvirtual
Geminivirtual
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Skype

Restored

Live

One model answered “outdated” 45 times. Microsoft closed it in 2025.

ChatGPTcommunication
Geminioutdated
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Splenda

Restored

Live

Sells health. Both models answered “artificial” more than forty times each.

ChatGPTartificial
Geminiartificial
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Subway

Restored

Live

Sells value. One model answered “footlong” 47 times out of 50.

ChatGPTsandwiches
Geminifootlong
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Target

Restored

Live

Spends its homepage on discounts and gets called trendy anyway.

ChatGPTretail
Geminitrendy
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Toyota

Restored

Live

A model answered “reliable” 50 times out of 50, and so did the 2009 crowd.

ChatGPTreliable
Geminireliable
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Whole Foods

Restored

Live

In 2009 someone typed “whole paycheck”. A model now answers “overpriced” 36 times.

ChatGPTorganic
Geminioverpriced
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Wikipedia

Restored

Live

The site, both models and the crowd all answered with knowledge.

ChatGPTknowledge
Geminiknowledge
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Xbox

Restored

Live

One model split evenly between the console and one of its games. 24 each.

ChatGPTgaming
Geminihalo
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YouTube

Restored

Live

Sells entertainment. A model answered “ads” eight times.

ChatGPTvideo
Geminivideos
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ABC

Restored

Live

A model called it generic 19 times. In 2009 the second word was “Lost”.

ChatGPTgeneric
Gemininetwork
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AIM

Restored

Live

A model answered “toothpaste” 35 times. AOL switched the messenger off in 2017.

ChatGPTtoothpaste
Gemininostalgia
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Allstate

Restored

Live

Sells protection. A model answered “mayhem” 32 times — the name of its own advert.

ChatGPTinsurance
Geminimayhem
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American Airlines

Restored

Live

Its homepage sells affordable. One model spent 47 of 50 answers on delays.

ChatGPTlegacy
Geminidelays
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American Express

Restored

Live

Both models answered premium and prestige. The 2009 crowd got to “debt”.

ChatGPTpremium
Geminipremium
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American Idol

Restored

Live

Sells aspiration. A model answered “karaoke” 30 times.

ChatGPTreality
Geminikaraoke
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Aston Martin

Restored

Live

A model answered “Bond” 50 times out of 50. So did the 2009 crowd, first word.

ChatGPTluxury
Geminibond
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Audi

Restored

Live

Sells innovation. Both models said luxury; in 2009 someone answered the rings.

ChatGPTluxury
Geminiluxury
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Bacardi

Restored

Live

Sells celebration. Both a model and the 2009 crowd noticed the bat.

ChatGPTrum
Geminirum
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Bank of America

Restored

Live

Sells convenience. A model answered “fees” 29 times; in 2009 people said “evil”.

ChatGPTcorporate
Geminifees
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BBC

Restored

Live

Everything here agrees, including the 2009 crowd, which answered “quality”.

ChatGPTnews
Geminibritish
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Best Buy

Restored

Live

Sells value. In 2009 somebody typed “worst buy”.

ChatGPTelectronics
Geminielectronics
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Bic

Restored

Live

Sells joy. A model answered “disposable” 30 times.

ChatGPTpens
Geminidisposable
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Bloomingdales

Restored

Live

Says luxury. A model says expensive, and so did the first word typed in 2009.

ChatGPTluxury
Geminiexpensive
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BlueCross BlueShield

Restored

Live

Sells affordability. A model answered “bureaucracy” 10 times.

ChatGPTinsurance
Geminiinsurance
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Bluetooth

Restored

Live

Its site says reliable. A model said unreliable; in 2009 people said “annoying”.

ChatGPTconnectivity
Geminiwireless
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Boing Boing

Restored

Live

Everything here answered “quirky”, its own site included.

ChatGPTquirky
Geminiquirky
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BP

Restored

Live

Sells reliability. One model answered “spill” 46 times out of 50.

ChatGPToil
Geminispill
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Bravo

Restored

Live

Sells entertainment. Both models answered with the genre instead.

ChatGPTreality
Geminidrama
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Burger King

Restored

Live

Its homepage reads like a compliance page. A model said “Whopper” 50 times out of 50.

ChatGPTwhopper
Geminiwhopper
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Burton

Restored

Live

Its homepage sells convenience. Everyone else said snowboarding.

ChatGPTsnowboarding
Geminisnowboarding
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Cadillac

Restored

Live

Everything answered luxury. In 2009 the third word was “old”.

ChatGPTluxury
Geminiluxury
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Calvin Klein

Restored

Live

Its homepage is running a sale. A model answered “underwear” 50 times out of 50.

ChatGPTminimalist
Geminiunderwear
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Capital One

Restored

Live

A model answered “wallet” 48 times. The slogan is a question about one.

ChatGPTbanking
Geminiwallet
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Casio

Restored

Live

Sells toughness. A model answered “calculator” 46 times.

ChatGPTcalculators
Geminicalculator
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Chase

Restored

Live

Sells rewards. Everyone else just said bank.

ChatGPTbanking
Geminibank
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Cheetos

Restored

Live

Sells fun. A model answered “dust” 13 times.

ChatGPTcheesy
Geminiorange
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Chevron

Restored

Live

Sells innovation. One model answered “oil” 50 times out of 50.

ChatGPTgasoline
Geminioil
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Clorox

Restored

Live

Says clean, both models say bleach, and in 2009 people said “poison”.

ChatGPTbleach
Geminibleach
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CNN

Restored

Live

Sells trust. A model answered “biased”; the 2009 crowd got there faster.

ChatGPTnews
Gemininews
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Corona

Restored

Live

Sells premium. A model answered with the beach and the lime, and so did 2009.

ChatGPTbeer
Geminibeach
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Crest

Restored

Live

One model split evenly between the product and what it does. 23 each.

ChatGPTtoothpaste
Geminitoothpaste
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Delta

Restored

Live

Sells premium. The last word on the 2009 list is “bankrupt”.

ChatGPTairline
Geminiairlines
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Diesel

Restored

Live

Its own site answered “global” 21 times. Both models talked about the clothes.

ChatGPTedgy
Geminidenim
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Digg

Restored

Live

Both models answered with the site that replaced it.

ChatGPTnostalgia
Geminidead
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Discovery Channel

Restored

Live

A model answered “sharks” 15 times. In 2009 the first word was “interesting”.

ChatGPTdocumentaries
Gemininature
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Dodge

Restored

Live

One model answered “muscle” 50 times out of 50.

ChatGPTmuscle
Geminimuscle
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Doritos

Restored

Live

Sells variety. A model answered “dust” 31 times.

ChatGPTbold
Geminidust
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EA Sports

Restored

Live

Sells immersion. One model spent all 50 answers on greed and microtransactions.

ChatGPTgaming
Geminigreedy
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FedEx

Restored

Live

Its site and a model both said reliable. Someone spotted the arrow in 2009 too.

ChatGPTreliable
Geminidelivery
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Ferrari

Restored

Live

Sells heritage. A model answered with the speed and the colour, and so did 2009.

ChatGPTluxury
Geminifast
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Ford

Restored

Live

A car company currently advertising loans.

ChatGPTautomotive
Geminitrucks
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Fox News

Restored

Live

Sells trust. One model answered “conservative” 49 times out of 50.

ChatGPTpartisan
Geminiconservative
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Gant

Restored

Live

Its homepage is a sale. Both models answered “preppy” 50 times each.

ChatGPTpreppy
Geminipreppy
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Gatorade

Restored

Live

Everything agrees on hydration. In 2009 people also typed “sugar”.

ChatGPTsports
Geminielectrolytes
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Gawker

Restored

Live

Both models answered “snark”. It lost a lawsuit and closed in 2016.

ChatGPTsnarky
Geminisnark
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Geek Squad

Restored

Live

Sells convenience. A model said “overpriced” 42 times; in 2009 people said “ripoff”.

ChatGPTtech
Geminioverpriced
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Geico

Restored

Live

A model answered “gecko” 49 times. So did the 2009 crowd, first word.

ChatGPTinsurance
Geminigecko
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Home Depot

Restored

Live

Sells value. A model answered with the colour, 36 times.

ChatGPTdiy
Geminiorange
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HP

Restored

Live

Sells innovation. Both models answered “printers”, one of them 49 times.

ChatGPTprinters
Geminiprinters
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Jaguar

Restored

Live

One model said luxury 50 times. The other said luxury, then “unreliable” ten times.

ChatGPTluxury
Geminiluxury
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Jamba Juice

Restored

Live

Its homepage sells the season. Everyone else said smoothie.

ChatGPTsmoothies
Geminismoothie
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JetBlue

Restored

Live

A model answered “legroom”, then “delays” 18 times.

ChatGPTfriendly
Geminilegroom
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Jim Beam

Restored

Live

Sells craftsmanship. Both models named the drink, one of them 50 times.

ChatGPTbourbon
Geminibourbon
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Johnnie Walker

Restored

Live

Sells prestige. Everyone else named the drink.

ChatGPTwhisky
Geminiscotch
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Jordan

Restored

Live

A model answered “sneakers” 50 times out of 50. It is named after a person.

ChatGPTathletic
Geminisneakers
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Kmart

Restored

Live

Its homepage talks about its privacy policy. A model answered “bankrupt” 38 times.

ChatGPTdiscount
Geminibankrupt
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Kodak

Restored

Live

A model answered “nostalgia” 50 times out of 50. In 2009 someone already said “dead”.

ChatGPTnostalgia
Geminifilm
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Lenovo

Restored

Live

In 2009 the first word people typed was IBM. Lenovo bought that line in 2005.

ChatGPTlaptops
Geminithinkpad
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Levis

Restored

Live

Its homepage says trendy. Everyone else said jeans.

ChatGPTdenim
Geminijeans
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Linux

Restored

Live

Its site sells professional. Both models answered about the people who use it.

ChatGPTopensource
Gemininerd
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Los Angeles Times

Restored

Live

A model answered “journalism” 47 times. In 2009 the third word was “old”.

ChatGPTjournalism
Gemininewspaper
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Marriott

Restored

Live

A model answered “Bonvoy” eight times — the name of its own loyalty scheme.

ChatGPThospitality
Geminicorporate
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Mastercard

Restored

Live

A slogan from 1997 is still the first word out of a model, 41 times.

ChatGPTpayments
Geminipriceless
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Medieval Times

Restored

Live

A model split three ways between spectacle, cheesy and touristy. Almost evenly.

ChatGPTspectacle
Geminijousting
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Miller Lite

Restored

Live

Sells authenticity. A model answered “watery” 34 times; in 2009 people were blunter.

ChatGPTmainstream
Geminiwatery
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M&Ms

Restored

Live

Its homepage sells personalisation. Everyone else said chocolate.

ChatGPTcolorful
Geminichocolate
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Motorola

Restored

Live

A model answered “Razr” 49 times. That phone came out in 2004.

ChatGPTnostalgia
Geminirazr
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MSN

Restored

Live

Sells information. A model answered “outdated” 38 times.

ChatGPTnostalgia
Geminioutdated
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Nautica

Restored

Live

Both models answered “preppy”. One of them added “dad” four times.

ChatGPTpreppy
Geminipreppy
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NBC

Restored

Live

Both models answered with the bird, and so did the 2009 crowd, first word.

ChatGPTpeacock
Geminipeacock
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Netflix

Restored

Live

One model said “binge” 50 times out of 50. In 2009 people said “mail”.

ChatGPTstreaming
Geminibinge
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New Balance

Restored

Live

One model answered “dad” 50 times out of 50.

ChatGPTdadcore
Geminidad
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New Yorker

Restored

Live

Sells sophistication. A model answered “pretentious”; in 2009 people said “snooty”.

ChatGPTintellectual
Geminipretentious
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New York Times

Restored

Live

Both models answered journalism. In 2009 the third word was “liberal”.

ChatGPTjournalism
Geminijournalism
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Nissan

Restored

Live

Its site said innovative 25 times out of 25. A model answered “average”.

ChatGPTreliable
Geminialtima
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Oprah

Restored

Live

Both models answered empowerment and influence. The 2009 list opens with “fat”.

ChatGPTempowerment
Geminiinfluence
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Oracle

Restored

Live

A model answered “litigious” once. In 2009 somebody typed “Larry”.

ChatGPTenterprise
Geminidatabase
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Pabst

Restored

Live

A model answered “hipster” 50 times out of 50. The 2009 list has hipster and redneck.

ChatGPThipster
Geminihipster
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Palm

Restored

Live

Both models answered about it in the past tense. HP shut it down in 2011.

ChatGPTnostalgia
Geminiobsolete
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Patagonia

Restored

Live

Sells responsibility, and one model agreed 14 times. That is rare here.

ChatGPToutdoors
Geminifleece
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PBS

Restored

Live

Both models answered “educational” 50 times each. In 2009 the second word was “boring”.

ChatGPTeducational
Geminieducational
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Pfizer

Restored

Live

One model split evenly between the industry and one product. 25 each.

ChatGPTpharma
Geminivaccine
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Philips

Restored

Live

In 2009 the second word people typed was “screwdriver”.

ChatGPTinnovation
Geminielectronics
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Pirelli

Restored

Live

One model answered “tires” 50 times. In 2009 the fourth word was “calendar”.

ChatGPTtires
Geminitires
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Pizza Hut

Restored

Live

Its site said value 25 times out of 25. A model answered “greasy” 48 times.

ChatGPTpizza
Geminigreasy
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Poland Spring

Restored

Live

Sells authenticity. Both models answered “plastic”.

ChatGPTbottled
Geminiwater
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Porsche

Restored

Live

Sells prestige. The 2009 crowd led with “fast”, and so did a model.

ChatGPTluxury
Geminifast
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Progressive

Restored

Live

One model answered “Flo” 50 times out of 50. She is a character in its adverts.

ChatGPTflo
Geminiflo
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Puma

Restored

Live

Sells reliability. Everyone else answered with the product.

ChatGPTathletic
Geminisneakers
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Red Bull

Restored

Live

Everything here says energy. In 2009 the fourth word was “vodka”.

ChatGPTenergy
Geminienergy
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Red Lobster

Restored

Live

One model answered “biscuits” 50 times out of 50. They come free with the meal.

ChatGPTseafood
Geminibiscuits
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Rolex

Restored

Live

Everything answered luxury. In 2009 the crowd also typed “fake”.

ChatGPTluxury
Geminiluxury
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Safeway

Restored

Live

The rare page where nothing disagrees with anything.

ChatGPTgroceries
Geminigroceries
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SAP

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Its own site said “autonomous” 23 times. A model answered “complex” 45 times.

ChatGPTenterprise
Geminicomplex
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SAS

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Both models read it as software. The 2009 crowd read it as the airline.

ChatGPTanalytics
Geminianalytics
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Sears

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Its own site produced “untrustworthy” once. A model answered “bankrupt” 35 times.

ChatGPTdeclining
Geminibankrupt
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Segway

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Sells innovation, 24 times out of 25. A model answered “dorky” 31 times.

ChatGPTgimmicky
Geminidorky
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Sephora

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One model answered “makeup” 50 times out of 50.

ChatGPTbeauty
Geminimakeup
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Sharper Image

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The 2009 list opens with “bankrupt”. It filed that year.

ChatGPTgadgets
Geminigadgets
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Shell

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One model answered “oil” 50 times out of 50. In 2009 the fourth word was “evil”.

ChatGPTpetroleum
Geminioil
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Skyy Vodka

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Sells premium. Both models answered with the colour of the bottle.

ChatGPTblue
Geminiblue
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Snickers

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Its slogan is about hunger, and a model spent 46 of its 50 answers on it.

ChatGPTindulgence
Geminihungry
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Sony

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Both models answered with one of its products. In 2009 that product was the Walkman.

ChatGPTplaystation
Geminiplaystation
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Sony Ericsson

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A model answered “Walkman” 38 times. The joint venture ended in 2012.

ChatGPTnostalgia
Geminiwalkman
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Southwest Airlines

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Says affordable. A model answered “cheap” 45 times, and so did 2009, first word.

ChatGPTfriendly
Geminicheap
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Sprite

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Everything here agrees, and it has agreed since 2009.

ChatGPTrefreshing
Geminicrisp
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Staples

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Sells convenience. A model answered “boring” 16 times, and so did the 2009 crowd.

ChatGPToffice
Geminioffice
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TechCrunch

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Both models answered “startups”, one of them 50 times out of 50.

ChatGPTstartups
Geministartups
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Ticketmaster

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Sells convenience. A model said “monopoly” 48 times; the 2009 list opens with “ripoff”.

ChatGPTmonopoly
Geminimonopoly
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T-Mobile

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Both models answered with a colour, 50 times each. It has gone to court over that colour.

ChatGPTmagenta
Geminimagenta
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Tommy Hilfiger

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Both models answered “preppy” 50 times each. Its homepage is a sale.

ChatGPTpreppy
Geminipreppy
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Umbro

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One model said football 50 times, the other said soccer. Same sport, two markets.

ChatGPTfootball
Geminisoccer
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United States Postal Service

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A model answered “slow” 45 times. The 2009 list opens with the same word.

ChatGPTreliable
Geminislow
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USA Today

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A model answered “hotel” 23 times. In 2009 people said that too, and “McPaper”.

ChatGPTmainstream
Geminihotel
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Verizon

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Sells loyalty. A model answered “expensive” 48 times out of 50.

ChatGPTreliable
Geminiexpensive
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VH1

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A model answered “nostalgia” 50 times out of 50. Its website is now a Facebook page.

ChatGPTnostalgia
Geminireality
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Virgin

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A model answered with the founder’s surname 44 times.

ChatGPTdisruptive
Geminibranson
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Virgin Atlantic

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A model answered with the founder 48 times, and so did the 2009 crowd, first word.

ChatGPTadventurous
Geminibranson
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Visa

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Its site said trust 24 times out of 25. A model answered “credit” 50 times.

ChatGPTpayments
Geminicredit
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Volkswagen

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Sells adventure. Both models still answer about the emissions scandal.

ChatGPTreliable
Geminibeetle
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Wachovia

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Both models answered “defunct”. Wells Fargo bought it in 2008.

ChatGPTdefunct
Geminidefunct
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Wii

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A model answered “motion” 45 times. Nintendo stopped making it in 2013.

ChatGPTnintendo
Geminimotion
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3M

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Says innovation, and a model agreed 47 times. The other answered “tape” 50 times.

ChatGPTinnovation
Geminitape
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AAA

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One model answered “towing” 50 times out of 50.

ChatGPTroadside
Geminitowing
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Acer

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Says innovative 23 times. A model answered “cheap” 42 times, and so did 2009.

ChatGPTlaptops
Geminicheap
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Acura

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A model answered “Honda” 33 times, and so did the 2009 crowd, second word.

ChatGPTluxury
Geminihonda
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Alli

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Its site says effective. A model spent all 50 answers on the side effects, as did 2009.

ChatGPTweightloss
Geminileakage
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Alltel Wireless

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A model answered “defunct” 45 times. Verizon bought most of it in 2009.

ChatGPTobsolete
Geminidefunct
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Amazon

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The everything store. In 2009 the first word people typed was books.

ChatGPTconvenience
Geminiconvenience
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AMD

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In 2009 people typed “Intel” and “second”. A model now answers with its own chip, 47 times.

ChatGPTryzen
Geminiryzen
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Amnesty International

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Everything here agrees, and the 2009 crowd was kind about it.

ChatGPTactivism
Geminiactivism
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Amtrak

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Its homepage sells the loyalty scheme. A model spent 48 answers on lateness.

ChatGPTrailway
Geminidelayed
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Applebees

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Its site said value 25 times out of 25. Both models answered “mediocre”.

ChatGPTcasual
Geminimediocre
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Arm & Hammer

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Its homepage says empowering. Everyone else said baking soda.

ChatGPTreliable
Geminibaking
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Asics

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One model answered “running” 50 times out of 50.

ChatGPTrunning
Geminirunning
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Avis

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A model answered “second” and “harder”. Its 1962 slogan was about being second.

ChatGPTrental
Geminirental
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Avon

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Its homepage is about account security. In 2009 people typed “calling”.

ChatGPTcosmetics
Geminimakeup
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Axe

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Live

Sells confidence. Both models answered with an age group.

ChatGPTteenage
Geminiteenager
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Bang & Olufsen

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Says premium. One model said luxury 49 times, the other said expensive 48.

ChatGPTluxury
Geminiexpensive
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Barbie

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One model split evenly between the colour and the material. 25 each.

ChatGPTpink
Geminiplastic
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Barclays

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Sells sustainability. Everyone else just said bank.

ChatGPTbanking
Geminibank
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Bath & Body Works

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A model answered “overwhelming” 13 times. In 2009 the second word was “smelly”.

ChatGPTfragrance
Geminifragrance
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Becks

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Its site said authentic 25 times out of 25. Everyone else answered with the country.

ChatGPTbeer
Geminigerman
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Beijing 2008

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Both models answered “spectacle”. The 2009 crowd typed Tibet, human rights and pollution.

ChatGPTolympics
Geminispectacle
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Belkin

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Sells innovation. One model answered “cables” 49 times out of 50.

ChatGPTaccessories
Geminicables
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Benihana

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One model answered “hibachi” 50 times out of 50. In 2009 people said “knives”.

ChatGPThibachi
Geminihibachi
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Bentley

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Everything answered luxury, one model 50 times out of 50.

ChatGPTluxury
Geminiluxury
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Bertolli

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Sells tradition. Everyone else answered with the product in the bottle.

ChatGPTitalian
Geminioil
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Best Western

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Sells value. One model answered “motel” 41 times; the 2009 crowd said “dirty”.

ChatGPTreliable
Geminimotel
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Bose

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The only word Bose uses about itself is the price bracket.

ChatGPTaudio
Geminiaudio
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Brawny

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One model answered “lumberjack” 50 times out of 50. He is printed on the packet.

ChatGPTpaper
Geminilumberjack
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Breakstones

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Sells convenience. Everyone else answered with what is in the tub.

ChatGPTdairy
Geminidairy
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British Airways

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Sells value. A model answered with the airport instead.

ChatGPTlegacy
Geminiheathrow
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Brooks

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One model answered “running” 50 times out of 50. In 2009 someone typed “brothers”.

ChatGPTrunning
Geminirunning
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Budget

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The 2009 crowd opened with “cheap”. So did a model.

ChatGPTrental
Geminirental
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Bumble Bee

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One model answered “tuna” 50 times. In 2009 somebody typed “dolphins”.

ChatGPTtuna
Geminituna
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Cadbury

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Sells joy. Both models answered chocolate, one of them 50 times out of 50.

ChatGPTchocolate
Geminichocolate
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Campari

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Its homepage is an age gate. One model answered “bitter” 50 times.

ChatGPTaperitivo
Geminibitter
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Cannondale

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Sells performance. Everyone else answered with the bicycle.

ChatGPTinnovative
Geminibikes
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Canon

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Sells innovation. Both models said camera; in 2009 the second word was “printer”.

ChatGPTcameras
Geminicamera
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CareerBuilder

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Its homepage says fast. Both models said “outdated”; in 2009 people said “useless”.

ChatGPToutdated
Geminioutdated
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Cathay Pacific

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Sells rewards. Both models answered with the class of seat and the route.

ChatGPTpremium
Geminiairline
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Champion

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A model answered “hoodie” 44 times. In 2009 the third word was “cheap”.

ChatGPTsportswear
Geminihoodie
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Charles Schwab

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Live

Everything here agrees. In 2009 the second word people typed was “Chuck”.

ChatGPTinvesting
Geminiinvesting
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Chevrolet

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Live

Sells reliability. A model said “trucks” 45 times; the 2009 crowd got to “crap” fourth.

ChatGPTamerican
Geminitrucks
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Chick Fil A

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Live

Sells convenience. Both models answered about its politics before its food.

ChatGPTconservative
Geminipolite
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Chipotle

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One model answered “burrito” 50 times. In 2009 people remembered who owned it.

ChatGPTburritos
Geminiburrito
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Circuit City

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A model answered “bankrupt” 50 times out of 50. So did the 2009 crowd, third word.

ChatGPTobsolete
Geminibankrupt
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Citibank

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Sells rewards. Both models answered “corporate”.

ChatGPTcorporate
Geminicorporate
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Cnet

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Everything here agrees, which is unusual for a site built on opinions.

ChatGPTtech
Geminitech
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Coach

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Live

Says premium. A model says luxury. In 2009 people said “overpriced”.

ChatGPTluxury
Geminipurses
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Coffee Bean & Tea Leaf

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Live

In 2009 the second word people typed was Starbucks.

ChatGPTpremium
Geminipurple
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Coffee-Mate

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Sells trust. Both models answered “creamer”; in 2009 people said “fake”.

ChatGPTcreamer
Geminicreamer
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Cold Stone Creamery

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A model answered “singing” 12 times. The staff sing when you tip.

ChatGPTindulgent
Geminisinging
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Corvette

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A model answered “boomer” 15 times. The 2009 crowd just said “fast”.

ChatGPTperformance
Geminifast
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Covergirl

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A model answered “breezy” 17 times, from a slogan it dropped years ago.

ChatGPTglamour
Geminimakeup
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Cox Communications

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Sells reliability. Both models answered “monopoly”.

ChatGPTcable
Geminicable
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Craftsman

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Both models still answer “Sears”. Sears sold the brand in 2017.

ChatGPTreliable
Geminitools
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Crayola

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A model answered “childhood” 42 times, and so did the 2009 crowd, fifth word.

ChatGPTcolorful
Geminichildhood
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Creative

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Live

A model and the 2009 crowd both answered with a product from the 1990s.

ChatGPTsoundblaster
Geminiaudio
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Cuervo

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One model answered “tequila” 50 times. The other answered “hangover” 36 times.

ChatGPTtequila
Geminihangover
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Dairy Queen

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Live

Both models answered with one product, one of them 50 times out of 50.

ChatGPTblizzard
Geminiblizzard
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Dave and Busters

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Both models answered “arcade” 49 times each.

ChatGPTarcade
Geminiarcade
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DHL

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Sells reliability, and for once nothing anywhere disagrees with it.

ChatGPTlogistics
Geminidelivery
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Diet Coke

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A model answered with the sweetener 45 times. In 2009 people said “cancer”.

ChatGPTnostalgia
Geminiaspartame
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DirecTV

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One model answered “satellite” 50 times. The other answered “outdated”.

ChatGPTsatellite
Geminioutdated
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Discover Card

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Both models answered “cashback”, one 50 times out of 50. In 2009 people typed “Sears”.

ChatGPTcashback
Geminicashback
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Dish Network

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Sells value. One model split between the technology and the word “outdated”.

ChatGPTsatellite
Geminisatellite
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DivX

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Live

Says pioneering, 24 times out of 25. One model answered “piracy” 49 times.

ChatGPTobsolete
Geminipiracy
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DLP

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In 2009 the first word people typed was “calculator”. It is a projection chip.

ChatGPTprojectors
Geminiprojector
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Dolby

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Its site and a model both answered “immersive”. That agreement is rare here.

ChatGPTimmersive
Geminisound
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Dominos Pizza

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Its homepage says global. Both models said delivery; in 2009 people said “cardboard”.

ChatGPTdelivery
Geminidelivery
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Dove

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Live

Sells community. Both models just said soap.

ChatGPTsoap
Geminisoap
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Dr Pepper

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Live

A soft drink whose homepage this week is about the flag.

ChatGPTquirky
Geminisoda
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Duck Brand

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Live

One model answered “tape” 50 times out of 50. In 2009 somebody typed “quack”.

ChatGPTtape
Geminitape
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Dunkin Donuts

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Both models answered coffee, not donuts. In 2009 the fifth word was “cops”.

ChatGPTcoffee
Geminicoffee
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Duracell

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Live

In 2009 people typed “bunny”. That rabbit belongs to Energizer.

ChatGPTbatteries
Geminibattery
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Easy Mac

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Live

A model split evenly between “dorm” and “college”. 20 each.

ChatGPTconvenience
Geminidorm
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Economist

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Its site says authoritative and a model agreed. The other answered “elitist”.

ChatGPTauthoritative
Geminielitist
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eLUXURY

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A model answered “defunct” 39 times. In 2009 people already typed “unknown”.

ChatGPTexclusive
Geminidefunct
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Energizer

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One model answered “bunny” 50 times. In 2009 people typed bunny and Duracell.

ChatGPTbunny
Geminibunny
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EPSON

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Everything answered printers. In 2009 the second word was “ink”.

ChatGPTprinters
Geminiprinters
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ETrade

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One model answered “baby” 50 times out of 50. The 2009 crowd typed it too.

ChatGPTinvesting
Geminibaby
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FedEx Kinkos

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The name stopped existing in 2008. A model still answers with what it used to do.

ChatGPTshipping
Geminicopies
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Fender

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Live

Both models answered guitar. In 2009 somebody typed “bender”.

ChatGPTguitars
Geminiguitar
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FIAT

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Live

Sells joy. A model answered “unreliable” 35 times; in 2009 people said “fix”.

ChatGPTitalian
Geminiunreliable
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Fidelity

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Its homepage reads like a compliance page. Both models answered about retirement money.

ChatGPTinvesting
Geminiretirement
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Fiji Water

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Live

Says premium and a model agreed. The other said “overpriced” 40 times, as did 2009.

ChatGPTpremium
Geminioverpriced
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Financial Times

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Both models answered with the colour of the paper. So did 2009, second word.

ChatGPTauthoritative
Geminipink
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Floridas Natural

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One model answered “juice” 50 times out of 50.

ChatGPTwholesome
Geminijuice
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Fossil

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Both models answered watches. In 2009 someone typed “fuel”, which is what the word means.

ChatGPTwatches
Geminiwatches
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Four Seasons

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Live

Everything answered luxury, both models 50 times out of 50. Nothing disagrees.

ChatGPTluxury
Geminiluxury
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Fritos

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Everything after its own site answered with the salt and the corn.

ChatGPTsnacky
Geminisalty
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Fruit of the Loom

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Its site said comfort 25 times out of 25. Both models said underwear, 50 each.

ChatGPTunderwear
Geminiunderwear
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Gibson

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Live

Its homepage is nearly empty. Everyone else answered guitar.

ChatGPTguitars
Geminiguitar
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GM

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Live

A model answered “Detroit” 38 times and “bailout” five. The 2009 crowd said “crap”.

ChatGPTautomotive
Geminidetroit
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GMC

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Live

Sells professional. In 2009 people typed “gas guzzler”.

ChatGPTrugged
Geminitrucks
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Goodyear

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Live

One model split evenly between the tires and the blimp. 25 each.

ChatGPTtires
Geminitires
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Goya

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Live

One model answered “beans” 50 times. In 2009 somebody typed “painter”.

ChatGPTbeans
Geminibeans
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Green Giant

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Live

Sells convenience. In 2009 somebody typed “hulk”.

ChatGPTvegetables
Geminivegetables
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Greenpeace

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Everyone agrees on this one. In 2009 the word people reached for was “hippies”.

ChatGPTactivism
Geminiactivism
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