Apple
What comes to mind?
Three voices, one brand
Polish, status and a walled garden people willingly stay inside.
Apple says innovation. ChatGPT says innovation. Gemini says expensive. People said apple and mac.
How Apple talks about itself
innovation
Jul 28, 2026 · the tone of apple.com, read 25 times
Its published line is “Think different.”. Apple's advertising slogan from its 1997-2002 campaign, still its best-known line about itself.
ChatGPT
innovation
Jul 28, 2026 · asked 50 times · word size = how many times it answered that
Gemini
expensive
Jul 28, 2026 · asked 50 times · word size = how many times it answered that
What people actually said
top 18 of 2009One entry is a person’s name. “steve jobs” ranks 16th — inside the word list of a company he was still running.
Ranks come from the list above. Any context is public record — not our judgement of Apple.
Word size = how many people said it. Ringed words are the ones AI never produced.
18 words shown · 2009 archive · no live responses yet
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What people are saying
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How people saw Apple
Recovered from the original brandtags.net, captured Jun 28, 2009. Word size reflects the order that site ranked them in. We publish it as a record of what it displayed — we did not collect it and have not verified any of it.
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