brand tags

See what people think a brand is. If you'd rather, you can try guessing the brand from what people have tagged it or see what tags are most popular from different referring sites.

Press

Wall Street Journal: "What Do People Think About Your Brand? Here's a New Way to Find Out": "What's the one word most people think of immediately when they see the logo for American Airlines? What about Exxon? Or McDonald's? Noah Brier knowsÐor at least he knows the responses of thousands of people who have answered those questions over the past few days. Mr. Brier is the creator of a new Web site that shows visitors the logos of big companies and asks them to type in the first word or phrase that popped into their head upon seeing the logo."

Advertising Age: "The Seven Most Awesomest 'Idol' Moments This Season": "New-media and marketing strategist Noah Brier's genius new site Brand Tags asks visitors to play a game of word association to sum up their impressions of major brands in one word or phrase -- and then the site graphically displays the cumulative wisdom of crowds on a results page that puts the most common responses in giant type and lesser responses in proportionately diminishing point sizes."

ClickZ: "The Fluid Dynamics of Branding": "The source of this wonderful knowledge about what a brand is comes from an amazing experiment, set up by an apparently brilliant young man named Noah Brier. Noah has built a simple site called Brand Tags. Visit Brand Tags and you'll be presented with a logo and a text box. Type in the first word that comes to your mind. You've just tagged the brand."

Seth's Blog: "Brand Magic": "It's a simple game where you pick one-word associations to go with major brands. The result pages are actually pretty inane, but the magical way each and every one of these brands compels you to think is fascinating."

kottke.org: "Brand Tags": "Brand Tags asks people what they think of in association with particular brands and then the results are displayed as tag clouds. For instance, Playboy, Nike, Apple, and MTV."

CNet Australia: "Brand Tags' clouds cut through marketing hype": "CEOs and marketing types talk about improving or maintaining "brand values" all the time. But what do we really think of the companies that deliver us our modern existence? The site Brand Tags is attempting to find out."

ReadWriteWeb: "BrandTags - Half Hot Or Not, Half Poetry - About Brands": " he idea is that visitors are shown a logo, we respond with a word or very short phrase that we associate with the corresponding brand and then we're given the option to view all the "tags" given a brand in a big tag cloud. It's a simple but elegant and interesting experiment."

PSFK: "Brand Tags": "What's interesting is that while so many advertising agencies and brand managers try to connect with consumers on an emotional level, consumers seem to still judge their products on rational, product feature criteria - or so they like to think so."

Autoblog: "We say BMW, you say...": "So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the page relative to every other tag used, i.e. a tag cloud."

Neatorama: "Brand Tags: What Pops Into Your Mind When You See This Logo?": "Noah Brier's latest project, Brand Tags, shows you a logo and asks you to write the first thing that popped into your head. The result is a brand perception, displayed in the style of a "tag cloud" we often see in blogs."

MetaFilter: "least awful use of tag clouds ever": "Brand Tags Tag a brand/logo and see what others have tagged it. Because "whatever it is they say a brand is, is what it is", depending on what your meaning of is is, I guess. Or play the reverse tag game and identify brands by their tags."

Consumerist: "What's The First Thing That Pops Into Your Head When You Think Of Dell? Or Sprint?": "Companies spend a lot of money on marketing, but ultimately, a brand is what people think it is. Meet Brandtags.net Ñ a site where you can tag brands with one word or phrase that best represents how you feel when you see their logo."

AdFreak: "Brand Tags tell marketers the hard truth": "That said, I'm on board with a new project by Naked's Noah Brier. His site, Brand Tags, creates a tag cloud for brands based on a quiz of the first thing that pops into a visitor's mind. Just visit the site, give a few one-word thoughts, or click here to go straight to browsing the answers. The early results are telling."

Influx Insights: "getting insight from web research- the next generation": "What I like here is that the tool employs some good thinking. It feels more like play, than research. It doesn't take a lot of time and who doesn't want to be rewarded after they've contributed by seeing everyone's results."

AgencySpy: "Attack the Brands": "Naked Communications' Noah Brier has created a fun game all about the power of a the brand. Called Brand Tags, the system provides you with a logo for a brand and then asks you to fill in the first one or two words which come to mind."

Josh Spear: "Brand Tags": "Noah has set up a little psychological experiment called Brand Tags thatÕs been gaining steam across the Interwebs. He flashes a corporate logo, you shout out a word. Those choice phrases show up in a tag cloud that yields some interesting results."

Telegraph: Brand tag website reveals least popular firms: "The London 2012 Olympics are "ugly" and a "mess", British Airways is "expensive" and "snooty", while Facebook is "annoying" and a "waste of time"."

NPR: "Web Site Reveals What Brands Mean to Us": " The idea behind Brand Tags, a new Web site by Noah Brier, is simple. Brand Tags opens with a company's logo and a small place for you to type the first thought that pops into your head."

PRINT: "The Brand Unconscious" [PDF]: "In the time-honored tradition of internet time wasters like hotornot.com, Facebook, and the now defunct whatsbetter.com comes brandtags.net, a logo Rorschach test where users, given a visual identity, are asked to type in the first word that comes to mind."

And many many others (big thanks to everyone who has linked and written about the site).